Multiple education levels are available for
students looking to earn a degree in e-business online. Associate's,
bachelor's and master's degrees are available through online business
programs offered by a variety of schools, colleges and universities.
Associate's Degree in E-Business Overview
Programs may focus on management, or they may center on the
technology aspects of e-business. Students enrolled in a management
program will learn more about the business concepts of
e-commerce, while those enrolled in a technology-focused program learn more about the web development side of online businesses.
Some programs may combine both areas to create a broader overview of
the subject. Students will also learn effective communication skills,
both oral and written, as these skills are critical for successful
business practices.
Associate's degree programs generally take two years to complete for
full-time students. Most programs require just over 60 semester credits,
or 90 quarter credits. There are some programs available that can be
completed entirely online, while others may need some classes to be
taken at an on-campus location. Students may be required to maintain a
minimum G.P.A. of around 2.0.
List of Common E-Business Courses
Coursework may include business-related topics, such as business law,
accounting, management and marketing. Combined or technology-focused
programs typically contain web development, programming and data
management courses.
E-Business Introduction Course
These courses typically lay the foundation for future e-business
courses. Students learn the basics, from defining an e-business to
exploring the pros and cons of e-commerce.
Marketing Course
Students generally learn different marketing strategies and
techniques. They typically learn how to create marketing campaigns for a
target audience.
Accounting Course
Students learn to keep records of various business-related
transactions. Computer technologies used for this purpose may also be
explored.
Web Development Course
Students learn how to build and maintain web pages for e-businesses.
Courses may include web design, markup languages and formatting.
Databases Course
Database courses teach students about the various roles that
databases can play in e-business. Students may be asked to design and
create their own database.
Graduates with an associate's degree may be able to obtain
entry-level positions in e-business companies. Possible career options
can include marketing manager, project manager, website developer and
technical liaison. Salaries for e-business positions ranged from $50,000
to just over $100,000 in 2010, according to Payscale (
www.payscale.com).
Bachelor's Degree in E-Business Overview
Some schools offer general business programs that allow students to
choose to concentrate in e-business. Students learn the general aspects
of business, as well as courses that concentrate in e-business, which
tailor business concepts to the online environment. Most courses are
business-oriented, but some programs may also include courses that focus
on information technology.
Many bachelor's degree programs in e-business can be completed fully
online. The programs usally require a minimum of 180 units and can
generally be completed in four years.
List of Common E-Business Courses
Program courses can include economics, business law, marketing,
finance, leadership, ethics and marketing research. Courses specific to
e-business can include introduction to e-business, e-business
management, sourcing, security, marketing and sales.
Introduction to E-Business Course
This course teaches students the business model upon which electronic
businesses are built. The course also goes over legal and ethical
issues involved in e-business.
E-Business Marketing Course
Since the Internet is an international marketplace, students often
learn how to create international marketing campaigns.. Students may
also learn how to drive traffic to their websites and use e-mail as a
marketing tool.
E-Business Management Course
Students learn how to make decisions and solve problems related to
e-business. The course typically covers trends that e-business managers
may face and need to address.
Accounting Course
Students learn how to record transactions, as well as plan and
control business expenses. The course provides students with a basic
understanding of the principles of accounting.
Economics Course
Students can learn the basics of both micro- and macroeconomics. They
explore ways that business is affected by the local, national and
global economy.
Graduates are prepared to take on positions in management, sales,
marketing and public relations in a variety of business environments,
while some may choose to start their own e-businesses. Earning potential
for these positions is very good. According to
Salary.com, the median salary for e-business development managers in the United States was $114,626 in 2009.
Master's Degree in E-Business Overview
Master's programs in e-business prepare students to manage and lead
online businesses. Students acquire business skills in accounting,
management, finance, marketing, organization, networking and leadership.
Many programs are general MBA programs that allow students to
concentrate in e-business. To be considered for admission, students
typically must have obtained a bachelor's degree.
These programs generally take two years to complete, though dedicated
students can complete them in as little as one year. Many programs are
available to be completed fully online, while hybrid programs have
students complete some portions on-campus and others portions online.
List of Common E-Business Courses
Master's degree programs in e-business often include courses in
accounting, finance analysis, marketing, organization, strategy,
management, leadership, human resources,
international business and information security.
Business Strategy Course
Students typically learn how to position their businesses amongst
their competition. They may learn how to analyze their competition and
formulate, implement and manage different strategies.
E-Business Management Course
Management for both online aspects of traditional businesses and
purely electronic businesses are often discussed. The course usually
goes over marketing, database interfaces, security, encryption,
intellectual property, communications, shopping carts and payment
systems.
Financial Analysis Course
Students learn various analytical techniques so that they may make
informed financial decisions. Examples of the types of financial
decisions looked at include investments and dividends.
Marketing Course
Students learn how to analyze important factors that affect
marketing, enabling them to make better marketing decisions. Various
strategies and plans, such as implementation and adjustment, are
discussed.
Organizational Management Course
An understanding of the way individuals and groups behave within
organizations is introduced in this course. Students learn how to tie
this information in with effective organization management.
Graduates have career opportunities in entrepreneurship, information
security, marketing, human resources and financial management. In 2008,
SC Magazine (
www.scmagazine.com) reported in their salary survey
that information security professionals earned an average salary of
$117,000, up about eight percent from the previous year.
No comments:
Post a Comment