Advertising professionals help businesses
sell and promote their products. For individuals who can't attend school
full time but wish to learn the techniques of advertising and sales,
bachelor's degrees in advertising are available online.
Overview of Advertising Bachelor's Degree Programs Online
At some schools, journalism, communications or business departments
are the place to find advertising-related coursework. However, online
advertising degrees are most commonly available at art and design
schools. In these Bachelor of Arts or Bachelor of Science programs,
students learn to sell advertising and create advertising campaigns or
graphically pleasing advertising content.
Students may be able to earn a bachelor's degree in advertising
entirely online. However, some programs require students to complete
studio or seminar courses on campus. Students may also be required to
attend an online orientation to familiarize themselves with their
school's program.
Online classes often use content management systems to deliver course
material and facilitate interaction between students. Tools for
successful completion of online classes include internet access, a word
processing program and a PDF reader or writer program. Some programs may
require photoshop software, desktop publishing software and scanners to
create or upload student projects.
List of Common Advertising Courses
An undergraduate advertising degree often includes general education
and business courses. In core advertising-related coursework, students
learn about the different elements of advertising campaigns.
Advertising Design Course
Often an introductory course, students learn how advertising media is
used. Students also explore the concepts of image creation,
brainstorming and teamwork.
Copywriting Course
This course emphasizes writing for different audiences using print or
digital media. Creation of persuasive advertising copy is a key element
of any copywriting course.
Digital Technology Course
Students learn to use scanners and computer software programs to
manipulate advertising images and layout design. Course topics may also
include typography or digital photography.
Marketing Course
Through case studies and group assignments students learn how to use
consumer demographics to steer an advertising campaign. Campaign
logistics such as account management are also discussed.
People with undergraduate degrees in advertising can find work in
media, marketing and business organizations. Some advertising
professionals work in sales, while others plan and implement advertising
campaigns used to sell products and disseminate information. According
to the U.S. Bureau of Labor Statistics, advertising and promotions
managers earned an median annual wage of $80,220 in May of 2008 (
www.bls.gov).
For individuals with a bachelor's degree in advertising, a graduate
degree can expand career skills and may be helpful in career
advancement. Many schools offer online graduate degrees in the related
field of marketing. Graduate advertising degrees are also available in
the traditional format and may be offered through a school's business
and journalism departments.
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