Research online graduate certificates and
master's degree programs in book publishing. Get information about
online courses, program and technical requirements, career prospects and
salary to make an informed decision about your education.
Online Graduate Certificate Programs in Publishing Overview
Students enrolled in an online graduate certificate program in
publishing are introduced to the world of publishing and the techniques
used in presenting literary works to consumers. While on-campus book
publishing programs are widely available, the limited online programs
tend to focus more on general publishing, but some do offer a
specialization in the book production and sale process. Because of
advancements in technology, digital e-publishing is also prevalent in
many online programs.
Applicants of the online graduate certificate program are often
required to hold a bachelor's degree. Coursework a student will
encounter might overlap with classes found in marketing, advertising and
graphic design programs.
Program Requirements
The online graduate certificate in publishing could take a year or
more to complete and often consists of four or five courses. Using a
computer with Internet access, students log onto an online portal to
receive assignments, take exams, participate in discussion boards and
communicate with instructors and other students. These certificate
programs can be earned completely online and no in-person attendance is
required.
Common Coursework
General education requirements are usually satisfied in an
undergraduate degree program, so coursework consists of publishing
related topics. Book publishing classes offer instruction in the design,
marketing and distribution of books. Digital publishing courses may
include the fundamentals of graphic design. Courses taken in the
certificate program can often be applied towards related master's
program requirements.
Principals of Publishing
Students study the process of acquiring literary content and creating
a finished product to sell to the public. Financial and legal issues
involving property rights and funding are also explored.
Design
The various tools used in designing a book are introduced. Students
learn how to select appropriate design elements such as font, color and
visually appealing layouts.
Sales and Distribution
Students are taught how to determine what readers are looking for and
what methods of distribution are most effective. Online methods of
marketing - such as blogs and social media - are discussed.
After gaining some knowledge of book publishing in an online
certificate program, a graduate could work as an advertising sales
agents and promote book sales. According to the U.S. Bureau of Labor
Statistics (BLS), the employment of these sales agents is predicted to
grow by seven percent from 2008 and 2018 (
www.bls.gov). In May 2011, the BLS determined that advertising sales agents earned an average annual wage of $55,430.
Overview of Online Master's Degrees in Publishing
Online master's degree programs in publishing provide students with
historical and procedural knowledge of the publishing world and provide
the skills necessary for graduates to possibly qualify for editorial and
marketing careers at large publication houses. Many online graduate
degree programs in general publishing are available, but very few focus
exclusively on book publishing. Applicants are required to complete a
bachelor's degree program before gaining admittance, but the field of
undergraduate study is usually not specified.
Program Requirements
Depending on how many courses are taken each term, the master's
degree in publishing can be completed in 2-3 years. Many degrees can be
earned completely online, but some programs offer a combination of
online instruction and interactive opportunities on-campus. A few
programs also offer internship experiences that will require in-person
work. Students complete assignments and tests, view lectures and
participate in discussions through an online portal. An Internet
connection is required, and students may need to purchase design
software, depending on what coursework is offered.
Common Classes
Editing
Students are exposed to the publishing process of obtaining materials
and the procedures involved with licensing and assigning tasks to the
editorial team. The ways to produce a quality product are emphasized.
Publishing Management
The structure of a publishing organization is examined in this
course. Students learn effective methods of directing business
activities and how to provide leadership through the different stages of
production.
Strategic Marketing
Students will analyze the relationship between editors and writers
and the marketing department. Campaign creation and branding practices
are among additional topics covered.
A graduate of an online master's degree program might also qualify
for a job as an editor in the book publishing industry. The BLS has
projected that there will be no increase in the employment rate of
editors during the 2008-2018 decade. Based on May 2011 numbers from the
BLS, editors earned an average of $60,490 per year.
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