Online Business Marketing Classes and Courses Overview

The sale of products and services for any company depends on successful business marketing. Online courses in business marketing are found in certificate and degree programs in business administration, marketing management and public relations.

Summary of Online Business Marketing Courses

Online business marketing courses focus on the research, skills and strategies needed to successfully promote and generate sales of a company's products and services. Students examine the fundamentals of marketing and sales, including how research can help identify and generate sales. Other courses, such as public relations and corporate communications, explore the use of media and branding to improve a company's image, which in turn helps sales. Business marketing courses are offered as part of certificate programs, as well as associates and bachelor's degree program. Popular careers include marketing manager, product manager, account executive, public relations manager, merchandiser, market researcher, store manager and advertising representative.

Course Requirements

Students must have a computer with Internet access, preferably a high-speed broadband or DSL connection. Many schools provide a virtual classroom where students can retrieve assignments, participate in lectures and submit homework. Instructors may require specific software programs so that students can design marketing material, write copy and manipulate digital images. Textbooks, video and other materials may also be used. Online interactive participation is required, and students must be able to communicate effectively in writing.

List of Online Business Marketing Courses

Introduction to Marketing Course

Students in this online course examine the policies, principles and strategies used in marketing. They learn how to research, identify and satisfy consumer demand. This course explores how marketing is used by organizations to accomplish their goals and missions.

Marketing Research Course

This course teaches students the practices and concepts of marketing research. They learn the tools and skills needed to formulate business opportunities and to solve marketing problems. Students create research plans and conduct field projects.

Marketing Management Course

This advanced online course focuses on the role of the marketing executive. It examines marketing within an organization and how it relates to other functions within the company. Students develop marketing plan objectives and strategies, create policies and evaluate results.

Trade Agreements and International Market Integration Course

This online course reviews marketing from the perspective of international business. Students learn about the opportunities for international business operations and the challenges they face. Topics discussed include the use of integrated markets created by trade unions, agreements, trade blocs, customs and treaties. The course reviews the economic, political and cultural differences among countries and their impact on marketing.