Online fashion merchandising classes are
offered as part of many postgraduate degree and certificate programs and
some Master of Fine Arts degree programs. Classes are also offered as
part of career diploma programs.
Fashion merchandising students take classes that teach them how to
market, promote, buy and manufacture fashion merchandise, including
clothing, jewelry and furniture. Online fashion merchandising classes
are aimed at undergraduate and graduate students pursuing an
associate's, bachelor's or master's degrees in the field. Most classes
are geared towards students hoping to work in the fashion industry.
Students with fashion merchandising degrees often find work as buyers,
boutique owners, visual merchandisers or illustrators.
Course Requirements
Students are required to have Internet access for online classes, and
some universities specify the use of certain Web browsers. Many classes
also require word processing access and proficiency. Some classes ask
students to have access to scanners or digital cameras.
List of Fashion Merchandising Classes
History of Fashion
This online class traces the history of Western fashion from ancient
times to the present. Students may also study the history of Western
beauty ideals. Recurring trends, such as classic or romantic clothing,
are discussed along with such fashion influences as the entertainment
industry, politics and literature.
Visual Merchandising
Students are introduced to the techniques involved in visually
organizing and setting up merchandise in a retail location. They create
their own sample displays using fixtures, mannequins and lighting after
learning about eye appeal and consumer buying patterns.
Fashion Buying
This class teaches the basics of the retail buying process, covering
sales, inventory planning and profitability. Some courses put an
emphasis on international buying, discussing government regulations and
ethical considerations.
This online class covers the promotional strategies that are specific
to the fashion industry. Students learn to target their marketing
efforts based on product, audience and price. Coursework may involve the
development of a promotional marking campaign that utilizes public
relations, personal selling, direct mail or social networking. Some
courses focus on the international market, discussing cultural
sensitivities and legal issues.
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