Individuals seeking a career in corporate
communications must earn a 4-year degree in communications or public
relations, though some schools offer online post-baccalaureate degree
programs. Students can find online bachelor's and master's degree
programs offered by several U.S. colleges and universities.
Online 4-year degree programs in corporate communications, communications or
public relations
result in either a Bachelor of Science or Bachelor of Arts degree. Less
commonly, some schools might offer a Bachelor of Business
Administration in Corporate Communications. Some schools provide
corporate communications as an area of concentration in public
relations, communications or journalism degree programs.
Students in an online bachelor's degree program in corporate
communications receive an education in many aspects of business
operations. Many of these types of programs are conducted entirely
online, though some allow students to take some courses on-campus.
Students are generally prepared for management-level positions within
the field of corporate communications or public relations.
Schools offering online corporate communications degree programs
generally require students to have updated versions of Windows,
Microsoft Office, Acrobat Reader and a Web browser, such as Internet
Explorer. A high-speed Internet connection, printer and viable e-mail
address are also required.
Online Corporate Communications Courses
Many online bachelor's degree programs in corporate communications
present a comprehensive curriculum in not only communications but
marketing, advertising, public relations and business administration.
Program coursework consists of introductory and advanced courses
addressing communications theory, concepts and research. Some programs
might include an internship.
Introduction to Corporate Communications Course
Introductory courses in corporate communications help to develop
students' writing, verbal and interpersonal communication skills. The
history of communications as it relates to business might also be
discussed.
Introduction to Public Relations Course
Fundamental courses in public relations focus on media planning,
coordination and writing. Students learn public relations techniques,
management and ethics. Writing instruction addresses press releases,
brochures and advertising copy.
Business Communications Course
Course topics in business communications courses include proposal
writing, memos, resumes, corporate emails, business letters and business
reports. Students learn how to use applicable software, process
information and present material in written and electronic formats.
Communications Research Course
How to assemble information is the main topic in a communications
research course. Techniques such as field studies, interviewing,
surveying, polling and sampling are addressed.
Graduates of online corporate communications programs typically find
work in the public relations departments of large organizations.
According to the U.S. Bureau of Labor Statistics (BLS), job growth in
the area of public relations is expected to be faster than many other
occupations at 24% between 2008 and 2018. Salary ranges in this field
vary depending on type of industry and level of employment, with a
median annual salary of just over $50,000 reported by the BLS in 2008 (
www.bls.gov).
Professionals seeking upper-level positions such as corporate
communications directors or vice-presidents might be required by some
employers to possess a master's degree. Those holding a bachelor's
degree in communications or a related area can earn a related master's
degree in as little as two years. Graduates of online post-baccalaureate
programs are awarded a Master of Science or Master of Arts degree.
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