Those who wish to earn a degree in marketing
management can enroll in bachelor's degree programs that offer flexible
formatting through the Internet. Though more rare, online master's
degree programs for marketing management are also available.
Online bachelor's degree programs for
marketing management
culminate in either a Bachelor of Science or Bachelor of Business
Administration. Those who complete these programs understand how to
connect businesses with potential customers, develop products, manage
accounts, communicate with the public and conduct administrative tasks
necessary to work as a marketing manager.
While an online bachelor's degree in marketing management typically
takes four years to complete, many students choose earn their degree
sooner by transferring credits from prior college experience, enrolling
in an accelerated program or finding a program that allows other forms
of credit (such as experience).
Students use an Internet-based system to communicate with professors
and classmates, view lectures and submit assignments. Online classes are
often available 24 hours a day; students also have ongoing access to
online research libraries.
List of Common Marketing Management Bachelor's Degree Courses
Online bachelor's degree program curricula in this field are
typically identical to their campus-based counterparts. They cover
creative and strategic elements needed for business marketing, but also
feature a significant amount of general education work.
Management Course
Students learn about overseeing and leading staff members. Topics
include human resources, staff motivation, communication and financing.
Some programs include a general business management course while others
discusses management issues in the specific context of marketing.
Advertising Course
This class teaches students how to develop a message that reaches
their target audience. Students learn about the history of advertising,
campaign customization and how advertising works in society.
Consumer Behavior Course
Consumer habits, loyalties, preferences and perceptions are discussed
in this course. Students learn how buyers behave in the marketplace
within the context of their cultural and economic backgrounds.
Organizational Change Course
Students learn about the effects of change on a company and how to
take advantage of restructuring and new developments. Discussion topics
include strategies, techniques and theories of organizational change.
Many employers look for marketing managers who have at least a
bachelor's degree, according to the U.S. Bureau of Labor Statistics
(BLS).
Payscale.com reported in 2010 that marketing managers with
a bachelor's degree earned between $41,095 and $67,291. However,
marketing managers must maintain a competitive edge to find
higher-paying jobs, which may mean that candidates with an undergraduate
degree may wish to pursue a master's degree in marketing (
www.bls.gov).
Online Master's Degree in Marketing Management Overview
Online master's degree programs in marketing management are rare.
However, similar programs in advertising and marketing may be more
widely available. Students acquire the marketing and management skills
necessary for working with large companies on an international basis;
this training can be tailored to a multitude of positions across all
industries, and specializations may be available depending on the
school. Graduates are awarded a Master of Science.
Individuals enrolled in an online master's degree program for
marketing management participate through video, presentations,
discussions and lectures that all take place on the Internet. Students
are expected to communicate regularly with professors and interact with
their peers through e-mail and message boards. Most programs don't
require enrollees to attend any on-campus classes or seminars, but they
are required to take approximately eight courses online to earn their
master's degree.
List of Common Online Master's in Marketing Management Courses
Marketing management students learn about product development,
business operations and marketing theory. Upon completion of all
courses, they are prepared to lead teams and oversee marketing
operations on an international level.
Marketing Course
A master-level marketing course covers modern methods for businesses
to reach their customers. The course focuses on the Internet, data
mining, blogging, search engine optimization and other techniques that
are currently being used and developed in the marketing field.
Product Development Course
Students in a product development course learn how to assess new
ideas for products and their demand in the marketplace, use
technological innovations and introduce new products to consumers. The
course also discusses building upon existing products.
Economic Research Course
Economic research and analysis at local, regional, national and
global levels are discussed in this course. Students learn how to use
data to determine target markets and product placement.
Wages for marketing managers vary by industry, experience and education.
Payscale.com
data indicates that marketing managers with a master's degree earned
between $51,612 and $90,697 in 2010. However, the BLS reported that
marketing managers earned an average salary of $120,070 as of 2009. The
BLS also stated that marketing managers might have better job security
than many other positions in business, because their jobs and expertise
are vital to a business' success.
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