Electronic communication refers to marketing
and relaying information through the Internet via such means as software
and animation. This type of degree program can be completed online, and
may be listed under the title of electronic marketing or digital media
at the bachelor's and master's degree levels.
Online Bachelor's Degrees for Electronic Communications
Three common degree titles for this field at the baccalaureate level include Bachelor of Science in eMarketing, Marketing or Digital Media. Students learn product marketing via the Internet, website design, market research and professional communication. They also practice the creative side of communications by using films, presentations and interactive design to express ideas. Marketing skills attained include market research, sales and assessment.Program Information and Requirements
These bachelor's degree programs are generally four years long and equal about 120 credit-hours. Program lengths can be completed in as few as 40 credit-hours if the student already holds an associate's degree or a bachelor's degree in a different subject and has therefore already completed general education courses. These programs are offered entirely online as well as in a hybrid format.To complete online coursework, a student must have a computer with access to the Internet. Some programs require the purchase website design software and photo editing software as well as a digital camera and video camcorder. Students use e-mail to communicate with professors and may be expected to already have a personal account prior to enrollment.
Common Electronic Communications Bachelor's Degree-Level Courses
Coursework includes general education requirements as well as electives. Common core classes are outlined below.Online Marketing Course
Students learn to arrange and display websites to make them easily accessible and user-friendly. Basic marketing strategies are explained, including electronic commerce, electronic advertisement and public relations.Interactive Software Course
This course explores the basics of what makes an interactive software program user-friendly and informative. Before the end of the class, students produce interactive software programs.Electronic Commerce Course
Sometimes referred to as e-commerce, business transactions and information are transferred from computer to computer as sales are accomplished remotely. This course focuses on Internet communication with applications in e-commerce marketing strategies.Career Information for Graduates
There are many careers available in the electronic communications field. The most relevant careers include website designer, media specialist, market analyst or advertising specialist. According to the U.S. Bureau of Labor Statistics, employment of marketing, promotions and advertising specialists is expected to go up by 13% between the years 2008 and 2018. The same source states that the average annual wage for an entry-level former marketing major was $43,325 as of 2009 (www.bls.gov).Online Master's Degrees for Electronic Communications
There are several online master's degree programs areas related to electronic communication, such as marketing and communication, digital media and communication technology. Potential students must hold a minimum of a bachelor's degree in a related field prior to enrollment. Many enrollees are professionals who wish to advance their knowledge of digital communication and marketing, but have some foundation in these fields. Master's degree programs may focus on topics such as application design for mobile electronic devises, new media marketing, electronic advertising and public relations.Program Information and Requirements
Electronic communication master's degree programs are generally 30-40 credit-hours in length and can be completed in 16-30 months, depending on the school and a student's independent schedule. Online programs are often designed to be flexible to the working professional. Instructors are available for to answer questions and provide reviews via e-mail and sometimes by telephone. Students don't need be online at the same time as professors or their peers, though they may be expected to participate in some ongoing communications with both.Access to a computer and an adequate Internet connection are needed to enroll in online master's degree programs. Students are required to have basic computer skills with which to access PowerPoint presentations, lectures and links to study material that is based online.
No comments:
Post a Comment