Saturday, 19 May 2012

Online Event Management Degrees with Program Summaries

A certificate in meeting and event management provides training in how to oversee the planning, promotion and logistics of meetings, conventions and other events. Some programs awarding these certificates allow students to complete some required coursework online.

Online Certificate in Meeting and Event Management Overview

A certificate program in meeting and event management combines theory and practical experience to give students the knowledge and skills to launch an events planning career. Many programs require a practicum or experiential component that cannot be completed online. Students may be placed with a company in the field for a period of work experience, or may be expected to help plan on-campus events for their school. Students' work in this practical experience is then evaluated by supervisors or faculty for credit toward certificate completion.

Program Information and Requirements

Programs in meeting and event management often combine online and on-campus components. At some schools, core courses are offered online while electives or special seminars are regularly conducted in a physical classroom. In other formats, each individual course includes both online and classroom work. Online class activities may be asynchronous or may require students to complete and e-mail homework assignments and participate in virtual class discussions at a specific time.
A computer with reliable access to the Internet is needed for online class components. Students generally to send and receive e-mail, attach files to messages and open e-mail attachments. Webcam equipment, speakers and a sound card may be required for some courses. Students also usually need to be able to read and create MS Office files and PDF documents.

List of Commonly Required Courses

Courses in event management programs commonly focus on different logistical areas of event planning, from food service to financial issues.

Catering Course

A course addressing food and beverages is usually included, and will cover how to plan a menu based on the event's budget, along with money-saving strategies and food service logistics. Applicable laws concerning alcoholic beverages may also be discussed.

Marketing Course

Students learn to put together advertisements and an overall marketing plan for an event. Timing, planning and evaluation of a public relations campaign are all covered, along with recognizing opportunities for potential sponsorships.

Risk Management Course

Courses in risk management cover common safety issues and related liability concerns. Insurance, required permits and applicable laws may also be discussed.

Finance Management Course

In this course, students study budget planning for events of varying sizes, along with record-keeping and expenditure tracking. Cost-saving measures are also covered.

Possible Careers for Graduates

Graduates with a certificate in meeting and event management may find work as an event planner, organizing events, meetings or conventions. Workers in this field may be employed by businesses, professional organizations or civic groups; others may be employed by hotels or convention venues. Some companies prefer to hire individuals with a bachelor's degree, but this is not required. Event planners with a high level of experience sometimes start their own companies or work as independent consultants; in 2008 about 6% of event planners were self-employed, according to the U.S. Bureau of Labor Statistics (BLS). BLS data indicates that the median annual salary for meeting and event planners in May 2008 was close to $44,000 (www.bls.gov).

Continuing Education Options

The BLS indicates that individuals with three years of experience in meeting and event planning can take an exam to receive a credential as a Certified Meeting Professional (CMP). Event planners who work often with government agencies may wish to pursue a Certified Government Meeting Professional certification offered by the Society of Government Meeting Professionals, according to the BLS. This certification is available after a year of membership in the society and a 3-day course.

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