A certificate in meeting and event management
provides training in how to oversee the planning, promotion and
logistics of meetings, conventions and other events. Some programs
awarding these certificates allow students to complete some required
coursework online.
Online Certificate in Meeting and Event Management Overview
A certificate program in meeting and event management combines theory
and practical experience to give students the knowledge and skills to
launch an events planning career. Many programs require a practicum or
experiential component that cannot be completed online. Students may be
placed with a company in the field for a period of work experience, or
may be expected to help plan on-campus events for their school.
Students' work in this practical experience is then evaluated by
supervisors or faculty for credit toward certificate completion.
Programs in meeting and event management often combine online and
on-campus components. At some schools, core courses are offered online
while electives or special seminars are regularly conducted in a
physical classroom. In other formats, each individual course includes
both online and classroom work. Online class activities may be
asynchronous or may require students to complete and e-mail homework
assignments and participate in virtual class discussions at a specific
time.
A computer with reliable access to the Internet is needed for online
class components. Students generally to send and receive e-mail, attach
files to messages and open e-mail attachments. Webcam equipment,
speakers and a sound card may be required for some courses. Students
also usually need to be able to read and create MS Office files and PDF
documents.
List of Commonly Required Courses
Courses in event management programs commonly focus on different
logistical areas of event planning, from food service to financial
issues.
Catering Course
A course addressing food and beverages is usually included, and will
cover how to plan a menu based on the event's budget, along with
money-saving strategies and food service logistics. Applicable laws
concerning alcoholic beverages may also be discussed.
Marketing Course
Students learn to put together advertisements and an overall
marketing plan for an event. Timing, planning and evaluation of a public
relations campaign are all covered, along with recognizing
opportunities for potential sponsorships.
Risk Management Course
Courses in risk management cover common safety issues and related
liability concerns. Insurance, required permits and applicable laws may
also be discussed.
Finance Management Course
In this course, students study budget planning for events of varying
sizes, along with record-keeping and expenditure tracking. Cost-saving
measures are also covered.
Possible Careers for Graduates
Graduates with a certificate in meeting and event management may find work as an
event planner,
organizing events, meetings or conventions. Workers in this field may
be employed by businesses, professional organizations or civic groups;
others may be employed by hotels or convention venues. Some companies
prefer to hire individuals with a bachelor's degree, but this is not
required. Event planners with a high level of experience sometimes start
their own companies or work as independent consultants; in 2008 about
6% of event planners were self-employed, according to the U.S. Bureau of
Labor Statistics (BLS). BLS data indicates that the median annual
salary for meeting and event planners in May 2008 was close to $44,000 (
www.bls.gov).
Continuing Education Options
The BLS indicates that individuals with three years of experience in
meeting and event planning can take an exam to receive a credential as a
Certified Meeting Professional (CMP). Event planners who work often
with government agencies may wish to pursue a Certified Government
Meeting Professional certification offered by the Society of Government
Meeting Professionals, according to the BLS. This certification is
available after a year of membership in the society and a 3-day course.
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