Online Interactive Advertising Course and Class Review

Online interactive advertising courses are offered through undergraduate degrees in advertising or marketing. Interactive advertising generally refers to techniques used to advertise over the Internet.

Review of Online Interactive Advertising Courses

Interactive advertising includes all types of interactive media used to reach the consumer with a business' products or services or to promote services or brands. The Internet is generally the main means used in interactive advertising. Online courses in interactive advertising may be found within marketing or advertising bachelor's degree programs.
Students who take online courses in interactive advertising may find positions with marketing or advertising companies or work in ecommerce. They may work as copywriters, website designers, webmasters or account executives. Students interested in careers in interactive advertising may take courses in ecommerce, multimedia, writing for the Internet and programming.

Course Requirements

To take online courses in interactive advertising, students need to secure a computer with high-speed Internet access. In addition, a word processing program (i.e. Word in Microsoft Office) is required in order to submit written assignments. Most institutions use a learning management system (some examples are BlackBoard and Angel). Students must learn to use the system and have a compatible browser.

Online Interactive Advertising Courses List

Ecommerce Course

In this basic online interactive advertising course, students investigate doing business over the Internet. The online course looks into various e-business models and the different strategies used to do business over on the Internet. Specific topics may include Web navigation, Web analytics, security, data privacy and digital markets. Students use the Internet to find or view various websites that illustrate concepts. They also may use message boards to ask questions and discuss assignments with the instructor and other students

Writing for Interactive Advertising Course

An online writing course for interactive media teaches student writing techniques used on the Internet. The online course examines insertion of hyperlinks, multiple pages linked together and the addition of video, animation and audio to the script. The online course would generally be taken by students at the beginning of an interactive advertising program. Students may make a basic website to practice techniques and submit writing assignments via e-mail.

Multimedia Course

This more advanced online course helps students develop and hone their skills in using multimedia software. Multimedia encompasses a wide number of topics; therefore, specific topics offered in any online course are depended on the institution. Topics may include discussion of various multimedia software programs (i.e. Photoshop, Flash and Dreamweaver), HTML (hypertext markup language), portfolio development, graphic design and information design. More advance topics may include streaming technologies, web animation and websites that are database-driven. Students may complete projects and submit them to the instructor via e-mail or post them within their own course website.

Website Development using JavaScript Course

This very advance online course is appropriate for students looking for a hands-on approach to advertising on the Internet. Some programming experience may be required. An online course in website development introduces students to programming techniques employed in designing and maintaining websites. Students program using JavaScript to create their own sites. Students' websites, hosted on the institution's servers, provide students with a method of practicing their skills and submitting completed projects.