An online certificate in marketing is offered
by various universities and may be called a marketing certificate or a
marketing professional certificate. Students in these programs learn
essential strategies for attracting new customers and building customer
loyalty.
Online Certificate in Marketing Overview
Online marketing certificate programs are usually geared toward actively working business managers or small business owners. These professionals want to understand more about marketing and seek to employ new strategies for the organization where they are employed or for their own companies.Students learn how to design effective marketing plans while improving their presentation skills and understanding of customer relation management. Students will learn to use the latest tools, such as social networks, in branding, sales promotions and communicating persuasive messages.
Online Program Information and Requirements
A certificate in marketing can typically be completed in one year, although students may have as long as five years to complete all necessary courses. Many fully online programs are available. Some online programs offer a choice of self-paced courses, which can be completed anytime, and fixed-date classes that must be attended online at a particular time. Support services for online students may include access to technical support, a faculty advisor or mentor and a research librarian. The librarian can direct students to helpful online tutorials, databases and archives.Students in online marketing certificate programs must have access to a computer, an Internet connection, a Web browser and e-mail. For some classes, students may need to buy specific software, such as Microsoft's PowerPoint. An increasing number of schools are using software services, such as those developed by Blackboard, Inc., to deliver course content and facilitate communication between students and professors.
List of Common Marketing Courses Offered Online
Marketing certificate program requirements vary by school, but some courses are generally common across all programs. Most students will be required to complete courses in advertising and public relations, market research and customer relations.Advertising and Public Relations Course
While discovering the different types of advertising, students learn how to create an effective ad campaign and how to select the correct media to reach the target audience. In some classes, students learn how to create a news release that will appeal to news editors and how to develop a network of contacts. Courses also explain the relationship between the client and the agency.Market Research Course
Online students learn how to design questionnaires and conduct surveys to find out what customers say about specific products or ads. Students learn about the use of focus groups to come up with ideas for new or improved products or to assess effectiveness of marketing campaigns. Professors may teach students how to interpret data from these studies and present the results to company decision-makers.Customer Relations Course
A customer relations course emphasizes the importance in business of knowing as much as possible about customers and their buying behaviors. The course may cover the cultural differences of markets based on age, location and income bracket. Ways to target specific populations and maintain long-term customer relations would also be covered.Career Information for Marketing Certificate Graduates
Graduates of online marketing certificate programs may find work in marketing consulting firms or for marketing departments in various businesses. According to the U.S. Bureau of Labor Statistics (BLS), in 2008 there were 175,600 marketing managers working in the U.S.The BLS projects that the number of marketing managers will grow by 12% between 2008 and 2018. The median wage for all marketing managers was $108,500 in 2008 and the average starting wage for a graduate with a bachelor's degree in marketing in 2009 was $43,325, according to the BLS.
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