Online Marketing Seminar Information

Advances in technology have made online education a popular option for many individuals. One form of training available is the webinar; a seminar delivered online through a program that allows attendees to dial in, listen and watch the instructor's presentation from any computer with Internet access. Marketing webinars are available as continuing education through several colleges and universities.

Webinars on Marketing Methods

The term 'marketing' can refer to a number of different methods for reaching an audience. A webinar is used as a marketing tool in itself because it provides a way for companies to disseminate information to viewers in several locations at one time. Technological advances have offered up many new ways to advertise and promote businesses, products and more. Up-to-date training is constantly being made available online. Some of the more broad marketing focuses include:

• Social media marketing
• New media marketing
• Online marketing
• Mobile marketing
• E-mail marketing

Webinars in Marketing

Within the broad range of marketing methods available, more specific marketing-related tasks are necessary for success. Some of these include direct mail marketing, e-mail campaigns, social media promotion and print advertising. Many webinars are task-specific, while others offer general information. The following webinar topics are available through higher education institutions:

• Developing business concepts
• Prospecting and creating a strategic plan
• Positioning your campaign
• Online audience conversion
• Direct mail marketing
• Distribution strategies
• Advertising campaigns
• Publicity and public relations
• Pitching your product
• Funding

Webinar Information

Webinars can be beneficial to participants in many ways, regardless of the subject. Although they are similar to online courses available through degree and certificate programs, the webinar is typically shorter. Sometimes, however, a series of webinars will be offered for those interested in obtaining more detailed information over a longer period. The scheduling ease makes them ideal for working professionals.
Most online seminars are presented using webinar software, which typically allows participants to dial in by telephone or participate through microphone and speakers. The leaders of the webinar will present information using slides or any other tools on their computers and their actions will be visible to all users. Those in attendance may have the option to speak directly to the leaders during the seminar, or the software may have a chat tool off to the side for those with questions or comments.