Online degree programs in facility and event
management are available at the undergraduate and graduate levels. Areas
of study include marketing and promotions, event planning and strategic
management. These programs explore the role of leadership within the
hospitality and event planning industry.
Online Associate's Degree in Facility and Event Management Overview
Through an online associate's degree program, students can enhance
their knowledge of facility and event planning or acquire new skills in
the field. Major areas of study typically include customer service
management, event promotion, and food and beverage operations. These
programs are intended to provide a foundation in all aspects of facility
and event management, establishing a path for career entry or further
education.
Applicants typically must hold a high school diploma or General
Educational Development (GED) certificate. Many of these programs are
fully available online; however, some may include a mix of distance
education and on-campus classes. Online courses are accessed through
online course management systems, such as Blackboard, which allows
students to communicate with their professors and fellow students
through discussion boards and chat rooms.
Online learners must have access to a computer that meets the
institution's hardware and software requirements. An Internet connection
is required to access online learning platforms. A webcam, speakers and
microphone may be needed to communicate with classmates in real-time.
Common Online Courses
Associate's degree candidates are provided with an overview of the
facility and event management industry. They gain practical knowledge of
the roles and responsibilities of key stakeholders in the meetings and
hospitality business.
Fundamentals of Meeting, Conference and Event Planning Course
In this course, students examine the roles and responsibilities of
the meeting planner. Topics covered include site selection, budgeting,
transportation and on-site logistics.
In this online course, students explore the tactics and strategies
employed in promoting an event in various settings. Areas of study
include an examination of marketing and public relations fundamentals,
critical thinking and organizational communications.
Food and Beverage Management Course
An overview of food and beverage operations is presented in this
course. Principles of purchasing and cost management, menu planning and
quality control are covered.
Graduates with an associate's degree generally are equipped for
entry-level career opportunities in meeting planning, corporate travel
logistics and on-site operations. The average salary for an event
meeting planner was $55,593 in October 2010, as reported by
Salary.com.
Online Bachelor's Degree in Facility and Event Management Overview
Online bachelor's degree programs allow students to build on their
knowledge of facility and event management. Students develop management
competencies and leaderships skills in preparation for careers in the
hospitality and event planning industries.
Some institutions require bachelor's candidates to complete
prerequisite coursework in special event coordination and management,
hospitality industry finance or convention service operations. Most
programs are taught completely online and include downloadable lectures
and discussion board participation; however, some schools require
students to take part in group assignments on-campus. Students also may
be required to participate in an internship in a related setting.
Common Online Courses
Candidates explore topics in event marketing, vendor selection, and
contract negotiation and logistics. They develop practical leadership
skills to address issues in contemporary event management.
Conventions and Large Meetings Planning Course
Students develop an understanding of large meeting and event planning
organization. Topics of discussion include communicating with key
stakeholders, local service providers and authorities.
Hospitality Law Course
In this online course, students examine the legal aspects of the
hospitality and event planning industry. Areas of study include the
legal responsibilities of event personnel, contracts, liability, and
public health and safety requirements.
Human Resources Management Course
An overview of a typical human resource department is provided in
this online course. Students examine the HR department's support
functions to management and the practices and methods used to recruit
and maintain talent to an organization.
Bachelor's degree graduates are generally qualified for upper or
senior-level positions in the facility and event management industry.
In October 2010,
Salary.com reported that the average annual salary for a meeting/event manager was $74,532.
Online Master's Degree in Facility and Event Management Overview
Master's degree programs in facility and event management provide
working professionals and students with enhanced operational and
management skills. Students use theoretical research and practical
applications to gain a greater understanding of the issues involved in
the planning and execution of events such as expositions, festivals and
conferences. Major areas of study include personnel management,
budgeting and logistics.
Applicants typically must hold a bachelor's degree from an accredited
college or university. Some institutions may require students to have
work experience in event planning or hospitality management. A number of
programs are offered completely online; however, some may be online
classes along with on-campus lectures and group assignments.
Institutions may also require students to complete a thesis or a field
experience to satisfy the curriculum.
Common Online Courses
Graduate students examine organizational and management issues
relevant to the event management field. They learn tactics and practical
strategies to effectively manage multiple events of all sizes in a
variety of settings.
Entertainment Management Course
Students are provided with an overview of the planning and staging of
entertainment at a large event. Topics of discussion include event
marketing, talent management and audience logistics.
Strategic Management Course
This course examines and assesses various management systems and
policies applied within the hospitality industry. Students evaluate
practices including environmental assessment, internal organizational
assessment, competitive analysis, and their relationship to the
hospitality and event planning industry.
Organizational Behavior Course
This course explores individual, group and organizational dynamics
within the facility and event management industry. Areas of study
include communication and management strategies designed to enhance
organizational effectiveness.
Graduates of a master's degree program are generally qualified to
pursue senior- or executive-level managerial positions in organizations
with event management companies, sports facilities and entertainment
complexes. As of October 2010, the average annual salary for a
meeting/event director was $99,806.
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