Merchandising is a huge part of the retail
and fashion industries. Fashion merchandisers are responsible for
determining what items stores and boutiques carry after gauging the
public's interest. Many schools offer 2-year undergraduate certificates
in merchandising, which may be offered in an online format to
accommodate working professionals.
Fashion merchandising programs combine work in textiles, business and
fashion to provide students with a broad knowledge base. These courses
can be found in marketing, fashion, business and art departments at
community colleges and private institutions. It may take 1-2 years to
complete a certificate program.
Certificates require completion of anywhere from 15-45 credit hours.
Courses may be completed online, but other requirements, like
internships, may not be completed via distance learning. Fashion
merchandising programs usually require creation of a portfolio of work
that may assist students in gaining employment after graduation.
List of Popular Online Courses
Fashion merchandising students complete courses in fabrics, display
creation and retail theory. Students explore consumer behavior and, in
research courses, learn about literature reviews, field research and
presenting information. The global marketplace and its affect on the
fashion industry are other topics of exploration.
Visual Merchandising Courses
From mannequins and props to lighting and fixtures, students learn to
create interior and window displays. In these courses, students explore
the connection between visually appealing retail displays and sales.
Retail Theory and Commerce Courses
Students learn about communication, supply and demand and strategies
to manage merchandise and employees. Topics covered include retail
calculations and sales techniques.
Fabrics and Textiles Courses
In this course, students gain an overview of the various fabrics used
in fashion and household goods. Students learn about the
characteristics of various fabrics and the design, use and care of
textiles.
Fashion merchandisers are often categorized as purchasing agents,
purchasing managers or buyers. Individuals in these fields can earn
anywhere from $25,000 to 150,000 annually, according to a May 2009
survey by the U.S. Bureau of Labor Statistics.
Continuing Education
Degrees in fashion merchandising are available at the bachelor's and
master's levels for individuals who seek further education in the field.
Some of these programs are available online and feature courses in
textile science and business management. Programs may be found in
fashion or
business administration departments of a college or university.
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