Many schools provide online courses or
programs in fashion marketing. Students who participate in such programs
can expect to take courses, such as introductory fashion marketing and
visual merchandising, that will help them learn how to effectively
market to fashion consumers.
Online Fashion Marketing Courses Summary
Students who are interested in pursuing a degree in fashion marketing
may consider taking some or all of their courses online. Many schools
offer online associate's programs in fashion marketing. Some schools may
even offer an online bachelor's program. Graduates with a degree in
fashion marketing may be eligible for careers in retail stores, research
and development, advertising firms and media.
Course Requirements
Online fashion marketing students are required to have an e-mail
account, a computer, Microsoft Word (or other word processing software)
and an Internet connection. Some courses, schools or programs may also
require students to participate in an internship with a retail location
or to visit retail locations for observation. Many fashion marketing
courses require textbooks.
Online Fashion Marketing Courses
Introductory Fashion Marketing Course
This course is taken at the beginning of a fashion marketing
student's program and gives the student a general understanding of the
fashion marketing field. Students may participate in online discussions
on branding, merchandise placement and understanding and catering to a
market.
Textiles Course
A textiles course may be taken at any point in a student's program as
long as he or she meets any prerequisites that the school might have.
In this course, students learn about the different types of fabrics and
dyes used in
fashion design
and manufacturing. They may be assessed, through online quizzes and
exams, by identifying a variety of fibers and stating their
characteristics and best use. Another common topic is the history of
apparel manufacturing techniques and the change in techniques over time.
Visual Fashion Merchandising and Retailing Course
This course is generally taken towards the middle or end of a
student's fashion marketing program. Students learn about the importance
of visual displays, merchandising and the environment to a retail
store's success. Students may be asked to visit local apparel stores to
analyze their window displays, lighting, dressing room setup and space
utilization. They may also be asked to write a paper on their findings
or discuss the store's
visual merchandising techniques with their peers on their course's online discussion board.
Color Theory Course
A color theory course may be taken at any point in a fashion
marketing program. This course explains the science behind light and
color. Students may also learn about the psychological, mental and
emotional impact that color has on a person. They may also participate
in online activities that test their understanding of color theory by
requiring them to identify complementary colors, tints, shades and
primary colors. Instructors often initiate discussions on how retailers
can use a consumer's response to color as a marketing tool.
History of Fashion Course
Students usually take a history of fashion course in the beginning of
their program. This course looks at how fashion, trends and clothing
manufacturing have changed over time. Students may submit papers through
e-mail, discussing how studying the history of fashion may help someone
working in fashion marketing better understand how to market to own
their consumers. Students may also learn about how media, such as
magazines, television and film, have affected fashion over time.
No comments:
Post a Comment