Online Internet Marketing Course and Class Overviews

Various universities offer online marketing courses through the Internet. Courses include marketing ethics, online resources and client-based decision making. All of these courses could be applied towards career enhancement, certification or a degree.

Overview of Online Marketing Courses

Marketing professionals rely on strategies and research to complete their jobs. Numerous programs offer certification or an associate's, bachelor's or master's degree strictly online. Marketing students wanting to earn a Bachelor of Business Administration or a master's in advertising management must complete an assortment of marketing courses. By completing a program, students may switch career paths, obtain certification for a new position or start a new marketing career.

Course Requirements

Most marketing courses are accessible online and require an up-to-date edition of a word processor and the Internet. Courses often require an average time of 9-hours to complete assignments per week if they are on a 16-week semester. Some courses are offered through 8-week semesters that require double the amount of time to complete the assignments. Some marketing courses could involve downloading files or applications for the class, including discussions, PowerPoints, notes or lectures. Some classes however, might be offered in conjunction with a telecourse, requiring a media player for conferences.

List of Online Marketing Courses

Principles of Marketing

This course introduces students to different marketing concepts, such as purposes, theories, methods, ethics and demographic influences. Students need Internet access to complete assignments, including discussions, tests and marketing reports. The course is designed to help students understand research, legal regulations and analyses of clients' behavior.

Principles of Online Marketing

Marketing professionals often rely on the Internet for client interaction. Online marketing is specifically molded to teach students how to successfully create appropriate web pages, fulfill client goals, incorporate Internet advertising and employ techniques used in measuring research data. Students rely on the Internet to communicate with the instructor for course discussions in topics that may include technical terminology, business decisions or Internet security decisions.

Management and Marketing

Students in the marketing field must be able to apply marketing concepts in progressive economic environments. This course introduces to students how to enhance customer relations, productivity and supply while decreasing advertising costs. The Internet and interactive broadcasts are used in the course for applications, lectures and presentations.

Consumer Communication

Frequently, a marketing professional makes consumer-based decisions. This graduate course helps students hone skills that assist in meeting client needs, buying circumstances and employing instruments used for client studies. Students examine case studies that use Internet practices, marketing promotions, publicity and advertisements.