Online Internet marketing bachelor's degree
programs are designed for students interested in marketing or
advertising careers. Degree programs are comprised of general education,
business and marketing courses. This article provides an overview of
Internet marketing degrees at this level.
Online Internet Marketing Bachelor's Degree Overview
A bachelor's degree in Internet marketing can lead to a career in the
advertising or marketing industries. These programs are intended to
introduce students to marketing concepts and how they can be applied to
Internet media. Students enrolled in Internet marketing bachelor's
degree programs use market research data, Web analytics and website
design
to engage in traditional marketing techniques like product promotion
and branding. Online programs in Internet marketing are more rare than
programs in marketing or advertising, though some online programs in
these other subjects may include coursework in Internet marketing.
Online Internet marketing bachelor's degree programs can usually be
completed in about four years. Program titles may include Internet
marketing or eMarketing. Some schools offer areas of focus within the
discipline, including website design, consumer experience construction
and multi-channel marketing. It is common for these programs to be
offered entirely online, with no on-campus components.
Online courses are often taught using streaming audio and video
content. Some schools may offer students computer hardware and software
packages at an institutional discount, allowing students to have what
they need to complete the program. This equipment may include an Apple
MacBook laptop, Adobe Master Suite, Microsoft office and a USB headset
with microphone to be used for Web conferencing with students and
faculty.
List of Popular Internet Marketing Courses
General education courses like English and math are included in most
Internet marketing curricula. However, the majority of online coursework
focuses on basic and advanced topics in marketing.
Students explore the different uses of social media websites in
modern marketing campaigns. Specific techniques for cultivating an
effective social media presence are discussed, including blogging and
photo sharing.
Optimization for Search Engines Course
Students learn how to optimize a product or brand's online
information to increase web-based consumer traffic. Skills like keyword
building and conversion tracking are introduced.
Web Analytics Course
In this course, students learn how to measure a marketing campaign's
effectiveness by analyzing different data sets, including email invite
replies, website traffic demographics and fiscal reporting.
Internet Law Course
Legal precedents regarding online
marketing and advertising are discussed. Students are introduced to legal issues like intellectual property, online governance and fraud.
Content Design for the Web Course
Students examine the techniques used to design an engaging website.
Topics like page layout, font selection, scripting and graphic design
are introduced.
Graduates of a bachelor's degree program in Internet marketing may be
employed as market analysts, web analytics specialists or Internet
marketing coordinators. According to
Payscale.com, market
analysts make between $40,000-$60,000 per year, while web analytics
specialists make between $49,000-$91,000 per year. Internet marketing
coordinators make between $32,000-$45,000 per year, according to
Payscale.com. These earnings figures from
Payscale.com
are all valid as of May 2010. Employment in the marketing and
advertising sectors is projected to grow by 13% between 2008-2018, as
reported by the U.S. Bureau of Labor Statistics (
www.bls.gov).
Recipients of a bachelor's degree in Internet marketing may pursue a
master's degree in communications, Internet marketing or business
administration. Some master's programs are available entirely online,
though many require students to complete a portion of their credit hours
on campus.
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