Online sales courses are available from a
number of 2- and 4-year schools across the country. Distance learning
classes in management, personal selling, sales techniques and business
ethics are available through undergraduate and graduate programs in
business and marketing.
Online Sales Courses and Classes Overview
Online sales courses are typically found in bachelor's and master's
degree programs in marketing and business administration. These programs
may offer students the option to specialize in technical sales,
service-oriented sales or
sales management.
The courses help students apply these skills to the jobs in which they
may already be working, opening up opportunities for career advancement.
Course Requirements
Online students will need regular access to a computer with Internet
access and an e-mail account. Word processing and spreadsheet software
will be essential for business-related courses. Class participants must
know how to access the school's Web-based learning system prior to the
start of the course.
List of Online Sales Courses
Personal Selling Course
This introductory course focuses on the development of long-term
relationships between buyers and sellers. It reviews basic selling
theories and methods, and it outlines the differences between industrial
and consumer selling. Classes include role play in persuasive
communication and training to develop good time management skills.
Sales Management Course
Potential sales managers will learn the skills needed to maximize
revenue through the effective use of a sales organization. Emphasis is
placed on efficiency and sales force motivation within
business-to-business selling scenarios. Classes include employee
evaluation methods, sales organization models and compensation.
Basic Selling Techniques Course
This course highlights the retail, direct selling and wholesale
aspects of the sales environment. Students learn to apply and master the
basic techniques behind successful selling by planning and executing
sales presentations.
Advanced Selling Techniques Course
Students continue to master sales demonstration techniques, learn
organization and territory management skills and practice time
management. Classes stress sales prospecting, client analysis and
effective sales persuasion.
Sales Contracts and Negotiations Course
This course emphasizes the tactics and principles that drive
successful sales and contract negotiations. Classes utilize group
interaction and individual scenarios to practice strategic selling
techniques and understand the underlying principles. A course in basic
selling techniques may be required before this course.
Sales Engineering Techniques
This advanced course outlines the essential skills required for
selling to technical businesses, such as mining, construction and
industrial manufacturing. Students analyze the principal methods for
selling and delivering technical systems, products and services on a
business-to-business level. Courses in advanced electronic presentations
may be required.
Presentation Strategies Course
An examination of the practices and principles necessary for
effective sales presentations. Classes cover the five basic sales
presentation types, including seminars, memorized presentations,
teleconferences and team presentations. A course in advanced electronic
presentations may be a prerequisite.
Sales and Service Ethics Course
This course provides a review of the role business ethics plays in
sales and service careers. Classes discuss the ethical and moral issues
that may arise within the sales experience. The use of group
interaction, role play and individual experiences will help students
examine the application of professional and ethical principles to the
selling process.
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