Online sales training programs are available
at multiple levels, from certificates to bachelor's degrees.
Participants learn how to market products to the public and how to
provide good customer service. Students should check to see if the
program they're considering is offered solely online or if in-person
classroom attendance is required.
Online Sales Certificate Overview
Sales certificate programs don't require prior sales training or
knowledge. Programs offer students the training and skills needed to
effectively market and promote services and products to prospective
clients. Online sales training programs include classes in marketing,
negotiation, ethics, persuasion skills, communication and presentation
skills. Students learn how to employ sales techniques, increase client
trust, manage relationships and build loyalty. Students interested in
taking online sales leadership courses may also want to consider
marketing certificates, because many of those programs include sales
training courses.
Online sales training certificate programs can be taken completely
online or in a blended format of online and in-person classes. Programs
incorporate 12-21 credit hours. Program schedules vary from structured
5-week or 8-week courses to accelerated study that can be taken at any
time. Many programs cater to working adults, allowing students to review
course material at any time of day.
Students taking online sales training certificate courses will need a
computer that has Internet access. A broadband connection will make
downloading material considerably faster. Students should not have to
purchase additional hardware or software.
Typical Online Sales Training Certificate Course List
Online courses offer textbooks and supplemental learning material.
Courses offered solely online may use mock telephone sales calls or
presentations so students can practice learned concepts. Blended courses
may require a sales presentation in front of the class and the
instructor.
Basic Sales Methodology Course
These classes introduce students to all areas of sales, from
establishing a revenue source to managing customer relationships.
Studies include sales history, psychology of sales, recognition of
prospects' needs and desires, negotiation techniques and closing skills.
Marketing Course
Basic marketing courses expose students to common industry terms, ethics, product branding and promotion, marketing plans,
advertising and product allocation. Online courses may also provide a review of e-commerce marketing plans.
Customer Service Course
Online courses in customer service examine customers' buying
behavior, perception and motivation. Topics also include instruction on
building rapport with customers to increase loyalty and trust.
Wages for sales representatives vary greatly depending on the field
of sales and the type of products or services sold. The U.S. Bureau of
Labor Statistics reported that the median hourly wage in May 2009 for
sales representatives was $24.48. Sales representatives working in
technical and scientific industries saw higher wages, with a median
hourly wage of $34.30. Employment for sales representatives is expected
to increase by seven percent from 2008-2018.
Online Associate of Science in Sales and Marketing Overview
An associate's degree in sales and marketing does not require prior
sales experience or training. Programs introduce students to the sales
representative's role within an organization. Curriculum is focused on
sales and marketing courses, but it also teaches general business
administration concepts such as accounting, business technology and
customer relationships. Students learn how to manage the entire sales
cycle while also learning how sales activities affect the organization
as a whole.
At some schools, courses can be taken entirely online. Other schools'
students may need to complete both online and on-campus classwork.
There is little to no distinction between the two programs aside from
delivery format. Programs are approximately 60 credit hours, with
classes offered during traditional semester schedules. Successful
completion of this degree could satisfy requirements toward a bachelor's
degree at a 4-year college or university.
Typical Online Associate-Level Sales Training Course List
An Associate of Science in Sales and Marketing program offers courses
specific to the online sales program. It also requires general
education courses, including English, math and history courses that may
not be available online.
Accounting Course
An online course introduces learners to accounting terminology and
functions. Students discover accounting concepts such as accounting
calendars, accounts receivable and payable, debits, credits, inventory
management and payroll.
Marketing Communication Course
In this course, students learn how to develop and manage promotional
advertising programs, evaluate sales strategies and present a sales
campaign to prospects. Topics also include sales theory and research
principles.
Buyer Psychology Course
This class explores the psychological factors that affect customers'
buying behavior. Topics include perception, motivation, selection
process and influence.
According to the U.S. Bureau of Labor Statistics, the scientific
industries that employed the greatest number of sales representatives in
2009 include wholesale electronics, wholesale commercial equipment and
wholesale pharmaceutical goods. Sales representatives who worked in
wholesale electronics realized an average salary of $90,570 per year.
Wholesale commercial equipment representatives earned an average of
$80,690 per year, and individuals in the pharmaceutical goods industry
got paid $88,150 per year on average.
Overview of Online Bachelor of Science in Sales Management
A Bachelor of Science in Sales Management degree program is
appropriate for entry-level sales representatives and seasoned sales
professionals. The program prepares students for a career in sales and
the eventual management of a sales force. Topics covered include the
sales life cycle, customer relations, employee selection, employee
coaching and motivation techniques.
Courses are offered online or in a mixed format of online and
on-campus work. Programs are approximately 120 credit hours. Courses are
offered during normal semesters or on a 6-month flexible schedule. Many
programs demand students spend 15 or more hours each week to complete
assigned coursework and exams.
Typical Online Bachelor-Level Sales Training Course List
Sales Management Course
This class teaches students how to effectively manage and motivate
sales personnel. Topics include employee evaluation and direction,
creation and implementation of incentive programs, communication skills
and employee coaching.
International Marketing Course
An international marketing professor introduces students to variables
that affect marketing products and services on an international level.
Topics cover considerations required for a global market. Many courses
teach students how to create an international marketing plan.
Sales Internship
Internships enable students to receive practical experience in sales
and marketing, working alongside industry professionals. The majority of
internships cannot be completed online.
Earnings for sales representatives vary depending on the products or
services sold and the industry. According to the U.S. Bureau of Labor
Statistics, the highest-paying industries include the insurance
industry, as well as Web hosting and data processing. In May 2009, the
average salary for sales representatives working in Web hosting and data
processing was $104,220 per year. Sales representatives working in the
insurance industry earned an average of $102,530 per year.
Some Bachelor of Science in Sales Management degree programs prepare
students to earn sales-related certifications upon successful completion
of the program. Examples of these certifications include Action Selling
Sales Skills and the Certified Sales Executive (CSE) credential.
No comments:
Post a Comment